Subclass 491 – Skilled Work Regional (Provisional) visa – State or Territory nominated
Submitted EOIsAt least 22
Most common submitted EOI points †85 points
Recent invited-status presenceNo published EOIs with invited status appear
Public Relations Manager - ANZSCO 131114
Skilled occupation profile
Public Relations Manager
ANZSCO 131114Public Relations Manager plans, organises, directs, controls and coordinates the public relations activities within an organisation.
ROLSkilled Employer Sponsored Regional Occupations
Recent SkillSelect information
Recent SkillSelect information for Public Relations Manager
SkillSelect information published for May 2026 provides a historical snapshot of available EOI activity for Public Relations Manager, ANZSCO 131114. Selected published indicators relevant to this occupation are shown below.
* <20: the official source published a small-number value below 20. The exact number is not shown by the official source.
† PointsView-calculated indicator: calculated from the published SkillSelect points distribution where sufficient data is available.
This information gives historical SkillSelect EOI information. It does not predict invitation chances, guarantee visa outcomes, or state a minimum invitation score.
Occupation guide
Occupation details and migration pathways
This guide brings together the key occupation tasks, possible visa pathways and skills assessment information for Public Relations Manager ANZSCO 131114.
Typical tasks and duties
Public Relations Manager may perform the following tasks:
- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
- directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
- directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
- directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
Possible visa pathways
This occupation appears on ROL and Skilled Employer Sponsored Regional Occupations. The right visa pathway depends on factors such as your age, English level, qualifications, work experience, skills assessment, points score, nomination options and employer sponsorship.
Skilled Work Regional visa subclass 491A provisional regional skilled visa for applicants nominated by a state or territory or sponsored by an eligible family member.Skilled Employer Sponsored Regional visa subclass 494A provisional regional employer-sponsored visa for skilled workers sponsored by an employer in regional Australia.
Skills assessment
For skilled migration purposes, Public Relations Manager usually requires a suitable skills assessment. Relevant assessing authorities may include:
Additional occupation-specific assessment information
The assessment authority for this occupation is Australian Institute of Management (AIM) and AIM skills assessment will assess if your educational qualifications and work experience are at a professional level and closely related to your nominated occupation for migration purposes.
You are required to receive a positive assessment for your qualifications and work experience from Australian Institute of Management (AIM) if you are planning to migrate to Australia through skill migration program.
Legacy subclass 187 pathway
Do you currently hold, or have you previously held, a subclass 457 or 482 visa?
If you have worked for a sponsoring employer in regional Australia, please note that Public Relations Manager — ANZSCO 131114 was included in the legacy Regional Sponsored Migration Scheme (subclass 187) occupation list. The subclass 187 Direct Entry stream is closed to new applications, but the Temporary Residence Transition stream may remain available to certain transitional subclass 457 and subclass 482 workers. Eligibility is limited and depends on your visa history, relevant dates, sponsored regional employment, employer nomination, age, English and other requirements. Being included on this occupation list does not establish eligibility.
If this may describe your circumstances, we can assess whether the subclass 187 transitional arrangements may still apply to you.
Check your options
Check your skilled migration options
If Public Relations Manager is your nominated occupation, complete our skilled visa assessment form so we can review your possible migration pathways.
PointsView report available
Public Relations Manager historical SkillSelect report
The current PointsView report includes historical SkillSelect data through June 2026 for ANZSCO 131114.
View report detailsPurchase full report
Historical information does not predict invitations, visa outcomes or migration eligibility.
Reviewed by Principal Migration Consultant
Reviewed by Mohammad Reza Azimi
This occupation page has been reviewed for migration context by Shada Migration Services. Mohammad has assisted clients with Australian migration matters since 2009 and holds a Graduate Certificate in Migration Law from the Australian National University.
Last reviewed: July 2026
